making properties anything but standard

Services

From just the right price to full management.

Smart Price and Smart Host grow your Airbnb while you stay the host. Not So Standard takes over everything. Our in-house tool for pricing and listing optimisation is part of every service.

Three services

Choose what you hand over

  • Pricing + listing

    Smart Price

    You stay the host, we grow your Airbnb. With our in-house tool we set your prices every day and optimise your listing, for more bookings.

    8% of net booking revenue (excl. VAT), on booked nights only

    • Adjusted every day on current market data
    • Listing optimisation with our tool: higher in search results
    • A minimum and maximum price we agree on together
    • Built on PriceLabs, connected to your PMS or channel manager
    • A report every month, with a forecast for the next month
  • Pricing, listing + guests

    Smart Host

    You stay the host, we grow your Airbnb: daily prices, an optimised listing and answers to all your guests. You take care of keys and cleaning.

    12% of net booking revenue (excl. VAT), on booked nights only

    • Everything in Smart Price
    • All messages before, during and after the stay
    • Partly automated, in the guest's language
  • Hands-off

    Full management

    Not So Standard

    From listing to statement: we do the rest, you enjoy the revenue.

    20% of net booking revenue (excl. VAT), on booked nights only

    • Everything in Smart Host
    • Listing, photos and texts
    • Keys & check-in
    • Cleaning, linen & waste
    • Quality, safety & maintenance
    • Owner portal and one invoice per month

Side by side

What is in which service?

Smart PricePricing + listingSmart HostPricing, listing + guestsNot So StandardFull management
Daily prices with our in-house toolIncludedIncludedIncluded
Listing optimisation with our in-house toolIncludedIncludedIncluded
Minimum and maximum price, agreed togetherIncludedIncludedIncluded
Monthly report with forecastIncludedIncludedIncluded
Guest communication, 24/7Not includedIncludedIncluded
Listing, photos and textsNot includedNot includedIncluded
Keys & check-inNot includedNot includedIncluded
Cleaning, linen & wasteNot includedNot includedIncluded
Quality, safety & maintenanceNot includedNot includedIncluded
Price8%12%20%

All prices excl. VAT. The commission applies to net booking revenue: excluding cleaning fee and platform fees. What else your property costs (cleaning fee, platform fees, setup) is on the pricing page. See all costs

Dynamic pricing

The right price, every day

A fixed price leaves money on the table on busy days and keeps your property empty on quiet ones. That is why we set a new price every day, with a tool you will not find anywhere else. It is part of every service.

+30%more bookings on average than before our in-house tool, with dynamic pricing and listing optimisation combined

your maximumyour minimumweekendlocal eventlow season

Too cheap on busy days, too expensive on quiet ones.Every night a price that fits demand, within your limits.

Illustration, not real figures.
  1. Market data

    Demand, season, local events and the prices of comparable properties, kept current via AirDNA and PriceLabs.

  2. Our in-house tool

    Built on PriceLabs and connected to your PMS or channel manager (with full management: Hostfully). You will not find it on the market: only our clients work with it.

  3. People, not autopilot

    Every day we review the price ourselves. The tool provides the data, we decide.

  4. Within your limits

    A minimum and maximum price we agree on together, by default a minimum stay of 2 nights at weekends and 1 on weekdays, and discounts on longer stays in the low season. When the market calls for it, we adjust this.

  5. Monthly report and forecast

    Every month you see how your property did, with a forecast for the next month.

Listing optimisation

Airbnb SEO: higher in search results

What SEO is for Google, listing optimisation is for Airbnb. The higher your property ranks in search results, the more guests see it. It is part of every service.

+30%more bookings on average than before our in-house tool, with dynamic pricing and listing optimisation combined

Adjusted every week
  • Title
  • Description
  • Photo order

Deep in the results: few guests scroll that far.At the top: more guests see your property, and click through.

Illustration, not real figures.
  1. Our tool follows the algorithm

    Our in-house tool sets the parameters based on how Airbnb's algorithm ranks listings.

  2. Adjusted every week

    We follow those parameters and adjust your title, your description and the order of your photos every week.

  3. An active listing

    That shows Airbnb your listing is interesting and active, and the algorithm rewards it.

  4. Higher in the ranking

    Your property moves up in search results. More guests see it, so more guests book.

Every month

You always know where you stand

Every month you get a report on how your property did, with a forecast for the next month. In between, you follow every booking live in your owner portal.

  • Monthly report with forecast, in every service
  • Live owner portal with Not So Standard
  • One clear invoice per month

A sketch of the layout, not real figures.

Channels

On all major platforms, with one calendar

Your property is listed on Airbnb, Booking.com, Vrbo and Google as standard. Expedia, Tripadvisor or other channels are possible too. All calendars are connected through Hostfully, so double bookings are ruled out.

  • Airbnb
  • Booking.com
  • Vrbo
  • Google

For partners

Several properties, or clients with a property?

Real estate agencies, investors and other managers: we are happy to work together, for one property or a whole portfolio.